LAT 15°47′ S
LON 47°52′ W
BRASIL
Brazil market access ยท AgInput & AgTech

Access 100,000 qualified hectares in Brazil.
In 60 days.

For AgInput and AgTech companies with a product ready to sell. We open the door to the people who decide, sit in the room with you, and tell you what the market actually said.

If we don't reach the target in 60 days, we keep working until we do, at no additional cost.
Book the Brazil Entry Diagnostic 30 minutes, free.

Most companies burn time and money chasing the wrong people in Brazil. Then they blame the market.

20+ yearsIn Brazilian agriculture, from global strategy to the farm
14 years at SyngentaBrazil, Latin America and global roles
280,000 hectaresSoil restoration programme designed and led in Brazil, around 400 farms
Direct relationshipsGrowers, cooperatives, distributors, industry bodies
01 / 08
The Brazil problem

Three walls every entrant hits.

One of the largest agricultural markets in the world.
One of the hardest to sell into.

01

The real cost of entry is higher than the price list

Taxes, logistics and mandatory registrations land before the first sale. A product that costs 10 at home can reach 17 in Brazil, and some approvals must be paid for years before any revenue exists.

02

The market does not fit on a list

Hundreds of thousands of growers, thousands of distributors and cooperatives, across regions with different agronomy, credit and buying behaviour. Reach is not a database problem.

03

Access is relational, not transactional

The people who decide do not answer cold outreach. And a distributor will not tell a foreign supplier the truth about their product. That conversation only happens with someone the market already knows.

02 / 08
Already in Brazil

Below plan. Every explanation has a stake.

Already operating in Brazil, below the plan that justified the capital. The same 60 days answer a harder question.

Two to five years in. The entity exists, the distributor is signed, the registration came through. And the numbers sit below the plan. Everyone who can explain why has a stake in the explanation: the distributor defends the contract, the local team defends the story, and headquarters holds the capital commitment with no independent way to read the market.

For these companies the engagement runs exactly as described below, pointed at a different question: what growers and channels actually say about your product, your price and your positioning, gathered in real conversations by someone with no stake in the answer. Where the plan holds, where it doesn't, and what to change. Evidence strong enough to put in front of a board.

Same access. Same guarantee. A different first question.

03 / 08
The engagement

Five deliverables. One decision.

What the engagement delivers

Five things, over 60 days, ending with a decision you can act on.

A prioritized map of the market

The decision-makers that fit your target, ranked by relevance, hectares under management and likelihood of moving.

Meetings prepared, not just booked

Each conversation framed around what that specific decision-maker cares about, in their language, their economics.

Conversations we run with you

In Portuguese, with decision-makers, by people who understand both the agronomy and the commercial logic on the table.

A debrief after every meeting

What they said, what they didn't say, what would need to be true for them to move.

A closing read of the market

Where your value proposition holds, where it doesn't, and what to change before you scale.

You leave knowing exactly where Brazil stands for your product.

The meetings are the method. The read you leave with is the product. We don't book meetings from a list. We open doors through relationships built over decades, and the market takes the meeting because of who is asking. A badly framed first meeting closes a door for years. We don't spend relationships we intend to keep.
04 / 08
Who we are

Not consultants. Operators.

Who opens the doors

Fabricio Peres
Fabricio Peres
Brazil Market Advisor

20+ years in agriculture, including 14 at Syngenta across marketing, strategy and sustainability, in Brazil, Latin America and global roles based in Basel. Designed and led one of the largest regenerative agriculture programs in the world: US$2 billion, roughly 280,000 hectares, around 400 farms. Based between Brazil and Europe.

Partners & specialists
Depth contracted by scope.

Registration dossiers, field execution and trial design run with specialists I have worked alongside for years, contracted for the scope that needs them.

The market read, the decisions and the accountability stay with me.

05 / 08
The guarantee

Qualified has a definition.

100,000 qualified hectares
in
60 days

Or we keep working until you have them, at no additional cost.

A hectare counts as qualified when three things are true: the organization fits your target, we held a meeting with someone who decides, and they asked to receive your offer.

In a rice-sector engagement, we opened access to organizations representing more than one million hectares. 100,000 is the floor, not the ceiling.

Book the Brazil Entry Diagnostic 30 minutes, free.
06 / 08
The alternative

The honest comparison: hiring.

The other way to reach these people is to hire for it.

Building this network in-house is the honest comparison. Here is what it costs.

EUR 250k

Fully loaded cost of a country manager per year. Salary, charges and the structure around the role.

18 months

Before the network is warm enough to open the doors that actually decide.

From zero

And you still build every relationship from scratch, with no guarantee the doors open at all.

We start with the relationships already built. The first meetings happen in weeks, not after a year and a half of hiring.

07 / 08
The fit

Who this works for. Who it doesn't.

This works when

  • You have a product ready to sell, or a clear path to registration
  • You're already operating in Brazil and performance sits below plan
  • Your target crop covers more than one million hectares in Brazil
  • Someone inside owns Brazil and has a deadline
  • The budget exists now, not after a funding round

This doesn't work when

  • You're still deciding whether Brazil belongs in your plan
  • You want the market research first, the conversations laterIf that is where you are, start with Crop Fit, the written read that comes before any door opens.
  • You want to pay on commission or success fees
  • No one internally owns what happens after the meetings

We take on a few engagements at a time and screen before we start. An allocated Brazil budget is not negotiable.

08 / 08
Straight answers

Cost, guarantee, crops, registration.

Questions we get

How much does it cost?
It depends on crop, region and target scope, which we define on the first call. It is a fraction of building the same access in-house, and it moves far faster.
What if you don't reach 100,000 hectares?
We keep working at no additional cost until we do. The clock pauses when we're waiting on a decision or material from your side.
Which crops do you cover?
Crops above one million hectares in Brazil: soybean, corn, sugarcane, eucalyptus, wheat, beans, cotton, coffee, rice, pasture. Others on prior assessment.
We already operate in Brazil. Is this for us?
Yes. The mechanics are the same: real conversations with the decision-makers that fit your target. The question changes, from whether the market wants your product to why it isn't buying at the pace the plan assumed. The answer comes from the field, from someone with no stake in it.
Do you handle product registration?
We can assist you through the process. Registration is a separate scope, run with specialized partners. We map what your product requires and how it affects your timeline, so you know before you commit.
Can you guarantee sales?
No. Sales depend on your product, price and terms. We guarantee access to the people who can buy.
Start here

Brazil is real money when you access the right people early.

30 minutes to tell us what you sell and who you need to reach. We run a few of these at a time. If the fit isn't there, we'll say so on the call.

Book the Brazil Entry Diagnostic 30 minutes, free.
Not ready to talk?

Faperes Brief. What's actually moving in Brazilian agriculture, for the people selling into it.

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